WPP Toronto
A unique branded scheme, coupled with a curated selection of artworks, creates a multicultural mosaic throughout The Campus, WPP Toronto's workplace.
- Year
- 2022
Overview
In Toronto, WPP recently opened The Campus, a creative hub that brings together 2,000 of Canada’s best, brightest, and most creative minds across multiple agencies.
Designed by WPP company BDG Architecture + Design, The Campus is built with flexibility and collaboration in mind, allowing for greater interconnectivity and creativity amongst WPP subsidiaries. The Campus, which sits on the shores of Lake Ontario, is equipped with the latest, fully-integrated technology, has a range of on-site amenities, and hosts a variety of different working spaces.
Spanning seven floors, the branded scheme focuses on the theme of 'Diversity: A Spectrum of Differences,' which includes bespoke feature art installations and curated large-scale murals, digital artworks, gallery walls, a series of artworks for the Campus’ meeting rooms, as well as a dedicated space to showcase young artists and graduates’ works.
wayfinding
bespoke signage
Throughout The Campus, Acrylicize aimed to highlight the local culture and history.
Curate
Acrylicize facilitated an Open Call selection process for Toronto-based artists to create several large-scale murals for the workplace.
Caitlin Taguibao is an illustrator and muralist who creates works inspired by nature.
Jimmy Chiale is an artist who created a graphic composition in black-and-white.
A closer look
Wall installation
Toronto is an incredible city that is hugely diverse with people from so many different cultures, who over time, have shaped and defined the city. For WPP, each work of art was created to celebrate that rich cultural diversity.
Becca Davis, Acrylicize Lead Designer
Wayfinding
Adeyemi Adegbesan is an artist who uses photography and collage to examine the intersectionality of black identity.
Acrylicize collaborated with a number of regional artists to curate their work into different spaces throughout The Campus.
Curator
Cais Mukhayesh
